Advanced technology and attention to fashion. Just some of the features of the cyclists that today live in our cities.
1992. San Francisco holds “Critical Mass”: the first bicycle gathering designed to invade the streets normally congested by car traffic. The aim is to make people more think about a more environmentally friendly lifestyle, not sedentary, as well as an invitation to rediscover the city with different eyes. A phenomenon then spread all over the world where, also thanks to it we saw the birth of places entirely dedicated to the world of bicycles: the “CicloOfficine”. These are the places where enthusiasts, but not also, meet to exchange knowledge, opinions, experiences and where they can repair their own bicycles with recycled materials offering a personal price for it.
This phenomenon is a result from a healthier and environmentally friendlier lifestyle and has made cycling the ideal way to convey and spread all these principles, moving from niche practice in a real trend of mass fueled by investments in new technology and choices of city governments that have revolutionized their roadway covering the urban fabric of bike paths and offering bike sharing services. In fact in recent years, bicycle sales have surpassed cars sales in many EU countries.
A real growing trend that the big fashion houses didn’t be late to ride, offering their own collections of bikes accompanied by series of related accessories. For example, think about Levi’s: it not only created an entire clothing line dedicated to bikers (Levi’s Commuter) but has also opened the Levi’s Commuter Workspace in three different cities – Brooklyn, Los Angeles and London – where events and meeting are held. The Commuter Workplace provides also services entirely dedicated to the doubtlessly most ecological means of transport: the bicycle. Another example is Freitag that created a collection of very resistant bags and accessories, ideal for metropolitan cyclists.
About Italy, a new project for the realization of an ideal jacket for each urban cyclist it has recently been launched. It’s called Jungle Jacket, it is designed by a team of Italian entrepreneurs under 30 and is totally made in Italy. The project can be found on Eppela which has already exceeded the amount required for the start of production and shipments will begin in August 2016. But what makes this jacket so essential for cyclists?
First of all the panoramic hood, designed to improve visibility. Then moves on a sail that block the splashes, pockets, turn signals and other accessories. The Jungle Jacket is also smart: through the integrated NFC inside the sleeve you can pay in a unique and fast way without use smartphones or credit cards.