After millennials comes the generation Z (or founders). Born after 2000 are the new generation, fluid people in a fluid society.
Innovative, determined, conscious: only some of the adjectives typical of Generation Z, or founders. Grown up with social networks and in a society in flux and movement, the founders are the true promise of the future. Thanks to their multiculturalism and their freedom of thought it is sure that they will change a lot of what are the rules and fundamentals of previous generations.
To thank are certainly social networks, often singled out in a negative way, which allow access to an endless amount of information and opinions, opening the mind to other types of thought and other ways of seeing things.
Freedom is surely most important word of generation Z: freedom of dress, to think, to do, to dream and to travel. A real fluid society, a continuous flow of information and people that bring the concept of fluidity in every field of culture.
Stereotypes and prejudices are beginning to be uprooted, people start to oppose those who are the dictates of the most traditional and bigots State, and the freedom to be what you want is opening their own way.
The figure embodies all this and, above all, a member of the new generation is Jaden Smith, son of Will Smith, who recently brought to the attention of all the concept of gender-free.
Protagonist of the Louis Vuitton “female”campaign , Jaden stands as a symbol of gender-fluid that is the inadequacy of the traditional classification of a person based on gender, a purely social construction concept that has evolved several times during the history and that today seems to be increasingly unsuitable.
You are free to dress as you like, and above all to be what you want, going against stereotypes and concepts now inadeguate to this type of society. Male is not male and female is not female: the human being is free to express themselves in complete freedom without social constraints.
Perfect example, Jaden fully represents what is one of the key concepts of the generation Z: the desire for innovation, change and overturning stereotypes.